Barbershop as a Third Space
Coined by sociologist Ray Oldenburg, a third space is any place that exists outside of home (the first space) and work (the second space)
A neutral, social environment where real conversations happen and community bonds are formed.
Barbershops have long played this role in countless cultures. Beyond just grooming, they’re places of ritual, storytelling, mentorship, and transformation. In communities around the world, they’ve been quiet sanctuaries where men open up, reconnect, and feel seen.
Global Inspiration
Want to explore what others are doing around the world? Here are powerful initiatives redefining barbering as a bridge to wellness:
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We believe every barbershop has the potential to become a conscious third space
A Community-Based Research Project
What happens when grooming meets psychology?
@KnowmadBarber is currently conducting a research study based in New York City, as part of a psychology thesis exploring how barbershops act as third spaces that support men’s emotional well-being.
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What happens when grooming meets psychology?
How It Works
Through interviews, surveys, and mindful grooming sessions, we aim to explore;What conversations naturally emerge in the barber’s chair, How men experience trust and connection in grooming rituals? Whether barbers feel emotionally equipped to support their clients?
Why Participate?
Sessions take 1 to 2 hours All haircuts are performed by barbers-in-training at ARROJO Academy, Every session is guided by expert educators, Participation is voluntary and confidential
If you are a client or a barber, your voice matters. This research could pave the way for emotional intelligence training programs for barbers, new service experiences, and conscious community-building.
Explore limitless worlds alongside a community of likeminded people.
Are you ready?
@Knowmadbarber
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