A Community-Based Research Project

What happens when grooming meets psychology?

@KnowmadBarber is currently conducting a research study based in New York City, as part of a psychology thesis exploring how barbershops act as third spaces that support men’s emotional well-being.

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What happens when grooming meets psychology?

How It Works

Through interviews, surveys, and mindful grooming sessions, we aim to explore;What conversations naturally emerge in the barber’s chair, How men experience trust and connection in grooming rituals? Whether barbers feel emotionally equipped to support their clients?

Why Participate?

Sessions take 1 to 2 hours All haircuts are performed by barbers-in-training at ARROJO Academy, Every session is guided by expert educators, Participation is voluntary and confidential

If you are a client or a barber, your voice matters. This research could pave the way for emotional intelligence training programs for barbers, new service experiences, and conscious community-building.

Explore limitless worlds alongside a community of likeminded people.

Are you ready?

@Knowmadbarber